About Vanguard & Vaughan
Vanguard & Vaughan isn’t just a service provider. We are your outsourced sales engine.
Based in Marietta, GA and trusted since 2002, with active operations in the USA, France, UAE and Armenia. We manage the entire sales process from start to finish: lead generation, cold calling, appointment setting, CRM and system integration, and everything in between.
When you work with Vanguard & Vaughan, you are not just getting support. You are getting a dedicated SDR and marketing team that delivers. No fluff. No wasted time. Just real sales execution that scales. We don’t follow industry standards. We set them.
Our Expert Team
Meet the dedicated individuals who drive our success.
Jake HAKOBYAN
Founder and CEO
Early in his career, Jake walked into a boardroom where a dozen execs had already written him off. No slides, no gimmicks, just a whiteboard and a marker. In fifteen minutes, he didn't pitch a product; he mapped out their pain better than their own team could. Silence turned to curiosity. Curiosity turned to a signed contract.
That moment became the blueprint for Vanguard & Vaughan: a company built not on pressure tactics, but precision, clarity, and confidence.
Jake sees sales as an art, an elegant mix of psychology, timing, and trust. And under his leadership, Vanguard & Vaughan has become the canvas where that art comes to life daily.
Liam GOLDMAN
Head of Operations
Liam built his career by making complex sales operations run smoothly and efficiently. With a background in managing large-scale outreach campaigns and coordinating multi-channel workflows, he has a track record of turning plans into execution without the noise.
At Vanguard & Vaughan, Liam leads the day-to-day delivery engine — keeping teams aligned, systems optimized, and clients supported. His focus on consistency and follow-through is a key reason our operations run at the pace our clients expect.
JJ JONES
COO
Starting in Marietta GA, JJ Jones built a reputation in the logistics industry for delivering consistent results and securing long-term accounts. While many focused on quotes, JJ focused on relationships and building reliable freight networks.
At Vanguard & Vaughan, he brings that same discipline to the sales world, leading operations across the US, France, UAE and Armenia. JJ’s approach is practical, results-focused, and built for scale. With him driving execution, the system runs lean, fast and effective
Noah BECKER
VP Accounts
A French descendant raised in Marietta GA, Noah Becker has a gift for turning complex relationships into long-term partnerships. From day one he stood out, not just for winning accounts but for keeping them.
At Vanguard & Vaughan, Noah oversees key client relationships across the US, France, UAE and Armenia. He is methodical, perceptive and committed to one thing, keeping high-value accounts engaged and growing. With Noah in charge, clients don’t just stick around. They scale.